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您現在的位置:首頁公司新聞 > 集團總裁王進山帶隊走訪苯乙烯下游終端客戶

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集團總裁王進山帶隊走訪苯乙烯下游終端客戶

作者:admin來源:玉皇報 瀏覽次數: 日期:2019年3月21日 17:13

摘要:

集團總裁王進山帶隊

走訪苯乙烯下游終端客戶

 

3月11日-14日,為全面落實營銷六個轉型工作,了解經營中出現的各種問題,集團總裁王進山帶隊走訪了苯乙烯終端優質大客戶天津嘉泰偉業化工有限公司、山東宇洋新能源有限公司、山東凱威爾新材料有限公司、東營海榮新材料有限公司、河北寶晟新材料有限公司五家具有代表性企業。集團副總裁李國斌、菏澤玉皇總經理張彥東、營銷管理部副總經理閆軍陪同走訪。

 

 

 

為把公司的產品對接到石油化工產業鏈中,和石油化工上下游良好地融合在一起,使公司上納元氣、下接地氣、外連洋氣,“元氣”就是指原料直接從廠家采購,“地氣”就是產品直接銷售到廠家,“洋氣”就是跟國際直接互通有無。集團總裁一行4人先后實地考察了五家公司,他們邊走、邊看、邊聽,充分了解五家公司的規模、生產經營情況、發展現狀和趨勢,并對彼此關心的問題和話題進行了深入的交流,交換了意見,對苯乙烯行業發展的未來趨勢進行了探討,對于以往合作中存在的問題和未來合作方式進行了有效溝通,初步達成了合作意向,建立了雙方高層定期互訪的機制。通過此行實地了解苯乙烯下游行業的整體狀況,特別是客戶提出的很難在市場上買到公司的產品,更加堅信了營銷轉型的緊迫性和動力。

 

 

 

通過此次走訪進一步堅定了客戶與玉皇集團的合作信心,進一步增強了玉皇集團在客戶心中的品牌形象。讀萬卷書不如行萬里路,營銷人員要有緊迫感、危機感,要盡快走出去,走向終端,了解市場、了解客戶需求,積極和石油化工產業鏈上下游對接,盡早做到產銷平衡,實現“終端營銷”,全面落實好營銷六項轉型工作。

(營銷管理部)

所屬類別: 公司新聞

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